Lift in AOV
DrJays.com is a pioneer in trendsetting urban fashion and prides themselves on its constant innovation and high customer satisfaction. To further enhance customer discovery of new products, DrJays.com tapped inSparq. They integrated the Trending Products Module and Feed into their site and piloted Trending Product Badges. As a result, customers found dynamic recommendations that featured products based on what is being shared, bought and commented on, in real-time. The inSparq Social Merchandising Suite contributed to a 4% lift in AOV site wide and a 2X increase in social sharing across all platforms.