Posted August 8, 2012 by Veronika Sonsev
Online retailers might need to switch up their marketing strategies stat. Women are no longer the only ones taking advantage of the convenience of shopping online, men are now actually outshopping their female counterparts as much as 20-30%, CNBC reports. According to digital performance company iProspect, 70% of men research and buy online and 67% making more than one purchase per month. Male-focused startups are springing up and taking advantage of this growing trend, let’s look at the top five on our radar:
Launched in May 2012 Five Four Club is an easy and inexpensive way to build any guys’ wardrobe. For sixty dollars a month this men’s apparel subscription service provides customers with monthly packages of apparel, each one individually curated by using the answers given in a brief style profile filled out during sign up. It’s like having your mom shop for you, if your mom was a complete bad ass.
Tired of paying exorbitant prices for new razor blades every month? The guys over at Dollar Shave Club sure were. This monthly service provides men with an easy way to save time and money, delivering razor sharp deals right to their doorstep. It’s simple, sign up and get a handle and cartridges from whichever of the three choices the customer picks. There’s a two blade kit for $1/month, a four blade kit for $6/month, and a six blade kit for $9/month and anything other than the $1 kit means free shipping and handling. As an extra bonus watch founder and CEO Mike Dubin in this hilarious viral video.
3) Birchbox Man
The brainchild of two Harvard Business School grads Birchbox Man makes looking one’s best easy, delivering customers a box filled with beauty, grooming, and lifestyle samples from both up-and-coming and well known brands once a month. The samples included are customized to an individual profile and needs. The website itself is filled with useful tips, advice, and tutorials to help utilize new products and engage with beauty experts.
4) Gilt Man
Gilt Man provides customers great discounts on top brand-name designer labels. Membership provides customers with exclusive access to some awesome deals and with new sales starting and ending every day Gilt rewards men of action. Head over to join the millions already taking advantage of this opportunity to save tons of money on cheap luxury brands.
Founded in 2007 online retailer Bonobos offers customers free and fast shipping, no hassle lifetime returns, and great customer service. If that wasn’t enough it’s their innovative approach towards selling pants that puts the icing on the cake. Bonobos’ prides itself on selling pants that actually fit. The secret to the fit of Bonobos pants is a unique curved waistband that provides customers with both a slim waist without sacrificing comfort and movement in the rear and thighs.
Welcome to the age of the new online shopper: they are a lot hairier and don’t like the fluff of traditional shopping. Using targeted ads, relevant copy, and increased convenience any online retailer can secure and maintain loyal male followings. Whether it be a subscription service, focus on the hottest designer brands, or commitment to the right fit, ecommerce will have to listen to what motivates male consumers and address their needs accordingly. Men are infamous creatures of habit – driving them to your ecommerce store using specific tactics and there’s a good chance they will stay there.