About Us

inSparq is a New York tech startup that is re-inventing how products are sold online. We are taking what is most compelling about real world shopping and building solutions that improve product discovery and social engagement for major retailers. The company is backed by an amazing group of angels and VCs, and has deep connections into the NYC startup ecosystem.


The company was founded by:


Veronika Sonsev – CEO & Founder

Veronika Sonsev is the CEO and Founder of inSparq. Since it's inception, Veronika has led inSparq to become the solution of choice for leading retailers like Sears, American Apparel and DrJays. Previously, she was an operating executive at AOL and Jumptap (a mobile advertising network acquired by Millennial Media) where she built new business lines, developed strategic partnerships and launched international markets. Veronika is also a cofounder of Women in Wireless, helping the next generation of female leaders. Veronika earned an MBA from the Wharton School of the University of Pennsylvania and a BA in Economics from American University. She was recently honored by Fast Company as one of 60 members to The League of Extraordinary Women and by TechWeek as one of the Top 100 digital leaders in New York.


Richie Hecker – Executive Chairman & Founder

Richard Hecker is an entrepreneur and investor in NYC. He is the CEO of Traction + Scale LLC, a holding company that invests in companies that transform their industries. He also serves as Chairman at inSparq, where he leads corporate development. Previously, he ran one of the largest social networks in the world and started the first non profit on Facebook. In his spare time, he is a certified yoga teacher and holds a BS in Finance from Binghamton University. Richard lectures at leading universities and writes for top publications on the intersection of value investing and technology.

If you’re interested in joining the team, inSparq is hiring.

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