inSparq http://insparq.com Instantly market and merchandise your trending products Tue, 05 May 2015 15:15:21 +0000 en-US hourly 1 Digital Client Strategist http://insparq.com/digital-client-strategist/ http://insparq.com/digital-client-strategist/#comments Tue, 05 May 2015 00:18:20 +0000 http://insparq.com/?p=2608 Digital Client Strategist inSparq is seeking a Digital Client Strategist to drive growth for our high-profile retail clients. You will act as an extension of our retailers’ digital marketing teams by helping them grow revenue through inSparq’s platform. You will be given tremendous responsibility and have an opportunity to build relationships with leading retailers. You […]

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Digital Client Strategist

inSparq is seeking a Digital Client Strategist to drive growth for our high-profile retail clients. You will act as an extension of our retailers’ digital marketing teams by helping them grow revenue through inSparq’s platform. You will be given tremendous responsibility and have an opportunity to build relationships with leading retailers.

You will own the client relationships from launch to execution. inSparq’s Digital Client Strategist will serve in a cross-functional capacity, working closely with Sales to grow client relationships, with Engineering to manage integration projects, and with Product Management to improve performance.

You will be the point person on all account matters, essentially running the accounts like your own mini-businesses. If you’re someone who can drive results, are self-directed, and have an innate ability to connect with people, this role may be for you.

 

About inSparq:

We’re a New York-based big data startup that is building innovative e-commerce technology. Our platform helps clients like Kenneth Cole, American Apparel, and Coca-Cola drive higher engagement and sales by instantly marketing and merchandising their trending products.

Our culture is all about fun, proactive and positive energy. We’re passionate geeks with a track record of executing. Being part of the inSparq team is a commitment to push yourself and those around you to do better, constantly adapt and learn new technologies, and be able to apply yourself to any challenge.

The company is backed by an amazing group of angels and VCs, and has deep connections into the e-commerce ecosystem.

 

Your Responsibilities:

  1. Sales and Account Management: Upselling existing accounts and increasing revenue per account while evangelizing new products.
  2. Technical Project Management: Lead clients through technical implementation of inSparq products and provide support.
  3. Product Optimization: Work cross-functionally with Product to identify platform-wide improvement opportunities.

 

Qualifications:

  • BA/BS degree plus 1-2 years experience related to digital marketing and/or e-commerce.
  • Excellent communicator, in person and in writing. You’re great with people and a great listener, with a desire to solve client problems.
  • Tech savvy. You’re strong with using Excel and know some HTML/CSS.
  • Proactive, energetic attitude and desire to work in a results-oriented environment.
  • Desire and ability to manage multiple relationships at a time.
  • Motivated, tenacious, and resourceful: work independently, don’t take “no” for an answer.

To apply, please submit your cover letter and resume to jobs@insparqinc.com telling us why you think inSparq and our Digital Client Strategist role could be for you.

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Our co-founder featured in The Business Marketplace http://insparq.com/co-founder-featured-business-marketplace/ http://insparq.com/co-founder-featured-business-marketplace/#comments Wed, 25 Feb 2015 15:48:03 +0000 http://insparq.com/?p=3337 We are excited to share that our co-founder and Chairman, Richard Hecker is profiles in the Business Marketplace.   Michael Husiak: How does inSparq help businesses? Richie Hecker: inSparq helps online retailers and brands acquire new shoppers and increase conversion rates from existing shoppers.  inSparq accomplishes this by helping retailers automatically market and merchandise their […]

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We are excited to share that our co-founder and Chairman, Richard Hecker is profiles in the Business Marketplace.

 

Michael Husiak: How does inSparq help businesses?

Richie Hecker: inSparq helps online retailers and brands acquire new shoppers and increase conversion rates from existing shoppers.  inSparq accomplishes this by helping retailers automatically market and merchandise their trending products. Trends drive higher conversion and average order value by showcasing what’s hot at the moment.  inSparq is the only solution that offers powerful tools for retailers to merchandise trending products in display ads, email marketing and on-site recommendations.

 

Husiak: How did you form the idea to create this company?

Hecker: inSparq has been an evolution. We actually started the company as a consumer messaging application and over time evolved into an enterprise software company for the ecommerce industry. What we did was listen. First we listened to our users and realized they didn’t want to use our original product! Then we listened to friends in the ecommerce industry and built products they wanted to use. We kept listening and building until we got to where we are today.

You can read the full interview here.

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#SMWNY Panel: Crushing Acquisition and Conversion with Social & Behavioral Automation http://insparq.com/smwny-panel-crushing-acquisition-conversion-social-behavioral-automation/ http://insparq.com/smwny-panel-crushing-acquisition-conversion-social-behavioral-automation/#comments Mon, 09 Feb 2015 14:20:13 +0000 http://insparq.com/?p=3324 We’re really excited to be co-hosting a Social Media Week panel discussion with Bounce Exchange on February 24th at 6pm. Come join us and learn how to crush acquisition and conversion with social and behavioral data. Learn from innovative retailers like Petflow, DrJays.com and Uncommon Goods about how they are analyzing a combination of their […]

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We’re really excited to be co-hosting a Social Media Week panel discussion with Bounce Exchange on February 24th at 6pm. Come join us and learn how to crush acquisition and conversion with social and behavioral data.

Learn from innovative retailers like Petflow, DrJays.com and Uncommon Goods about how they are analyzing a combination of their buyers’ social data and digital body language to power promotional campaigns and recommendations. They will share the secrets of how you can use behavioral and social data to improve customer experience and grow sales.

This panel will be moderated by inSparq CEO, Veronika Sonsev. Panelists include:

  • Diana Verdugo, Director of Marketing, Petflow
  • Mauricio Rubio, Director of Business Development, DrJays
  • Brian Hashemi, Director of Marketing, Uncommon Goods
  • Adam Sirois, Director of Business Development, Bounce Exchange

Here are the event details:

Where: Projective Space – 72 Allen St, 3rd Floor, NY
When: 6 – 7:30pm

Come join the discussion. Light refreshments will be served after the event.

Please RSVP here! 

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Acquire New Customers with Trending Product Ads http://insparq.com/acquire-new-customers-with-trending-product-ads/ http://insparq.com/acquire-new-customers-with-trending-product-ads/#comments Mon, 19 Jan 2015 17:25:13 +0000 http://insparq.com/?p=3284 Our latest experiment at inSparq can help you acquire new customers using trending products in digital advertising. Using our Trending Product Engine, we have launched ads that dynamically update with your latest trends over time. While retargeting ads are great for engaging recent shoppers, our Trending Product Ads aim to engage new shoppers or re-engage inactive […]

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inSparq Trending Products Ads

Our latest experiment at inSparq can help you acquire new customers using trending products in digital advertising. Using our Trending Product Engine, we have launched ads that dynamically update with your latest trends over time.

While retargeting ads are great for engaging recent shoppers, our Trending Product Ads aim to engage new shoppers or re-engage inactive shoppers by showing the best products you have to offer. Here are some benefits we’re excited about:

  • Attract new shoppers or inactive shoppers with your most popular products. There is no need to pre-select the products you want to feature in your ads. Our trending recommendations will always show the latest trending products and we can tune the algorithm to maximize conversion.
  • Connect your audience segments with products right for them. Leverage inSparq’s merchandising tools to set up product display rules around gender, categories, and price.
  • Personalize the ads for the customer segment. We’re working with several media partners to unite our filtering tools with ad targeting technology.

Take a look at the multi-product ad (MPA) campaign being run by Uncommon Goods:
(note: please ensure your ad blocker is off to see the ads)

 

If you’d like to bring your trending products to your ad campaigns, let’s have a chat! Current clients, you can reach out to your Client Strategist about setting up Trending Ads.

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Automatically Feature Your Trending Products in Email Marketing http://insparq.com/automatically-feature-your-trending-products-in-email-marketing/ http://insparq.com/automatically-feature-your-trending-products-in-email-marketing/#comments Tue, 13 Jan 2015 18:20:43 +0000 http://insparq.com/?p=3264 Marketing email campaigns are a staple for most e-commerce retailers. A reliable source of inbound traffic and revenue, we know they can demand a lot of attention. That’s why inSparq is thrilled to share that our Email Trends solution is out of beta. With our platform, email marketers can now bring trending product recommendations to […]

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Marketing email campaigns are a staple for most e-commerce retailers. A reliable source of inbound traffic and revenue, we know they can demand a lot of attention. That’s why inSparq is thrilled to share that our Email Trends solution is out of beta. With our platform, email marketers can now bring trending product recommendations to their emails. Here are some of the benefits of the solution:

  • Reliably show your shoppers what’s hot, right at email open. Our trending recommendations will always show the latest trending products when shoppers open their email.
  • Save time crafting the perfect email. Our trending recommendations automatically update over time as our Trending Product Engine processes your site’s social and purchase data. There is no need to maintain the content after initial setup, freeing your time for other efforts.
  • Connect your audiences with products right for them. inSparq’s merchandising tools enable retailers to filter trending product recommendations by any combination of gender, product category, and price range.
  • Integrates into your email templates in minutes, on any ESP. Trending recommendations can take on any design, any arrangement, and any number of products.

Take a look at how some of inSparq’s clients are using our Trending Product Engine to showcase trending products in email:

DrJays

DrJays Trending Email

 

giggle

giggle Trending Email

 

C. Wonder

C. Wonder Email Trending Products

 

 

If you’d like to feature trending products in your emails, let’s have a chat! Current clients, you can reach out to your Client Strategist about enabling this feature for you.

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Happy Holidays from Your Friends at inSparq! http://insparq.com/happy-holidays-from-your-friends-at-insparq/ http://insparq.com/happy-holidays-from-your-friends-at-insparq/#comments Thu, 18 Dec 2014 23:27:44 +0000 http://insparq.com/?p=3224 We’re grateful for amazing clients, investors and friends. Happy Holidays and may all your wishes come true in the New Year!                                  

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We’re grateful for amazing clients, investors and friends. Happy Holidays and may all your wishes come true in the New Year!

Happy Holidays 2014

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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PishPosh Baby teams up with inSparq to make its eCommerce experience dynamic http://insparq.com/pishposh-baby-teams-up-with-insparq-to-make-its-ecommerce-experience-dynamic/ http://insparq.com/pishposh-baby-teams-up-with-insparq-to-make-its-ecommerce-experience-dynamic/#comments Tue, 16 Dec 2014 22:05:08 +0000 http://insparq.com/?p=3213 PishPosh Baby, a leading children’s gear, facts, and advice store, wanted to give its customers a dynamic online experience.  PishPosh Baby rolled out inSparq’s Trending Products Engine and Online Social Tools to showcase which products are trending on their site. inSparq helps PishPosh Baby automatically showcase trending products throughout their ecommerce experience in real time. Customers are […]

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PishPosh Baby, a leading children’s gear, facts, and advice store, wanted to give its customers a dynamic online experience.  PishPosh Baby rolled out inSparq’s Trending Products Engine and Online Social Tools to showcase which products are trending on their site.

inSparq helps PishPosh Baby automatically showcase trending products throughout their ecommerce experience in real time. Customers are also able to easily share their favorite products with their friends.

Check out the Trending Products Carousel on PishPosh Baby’s homepage:

HP_Carousel_PPB

Their Trending Products full- page feed:

pinboard_PPB

And Online Social Tools (share with your friends and you can enter the giveaway!):

PDP_PPB_Share

Experience this for yourself at www.pishposhbaby.com

 

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How DrJays uses Trends and Social Tools to increase sales 7.8%! http://insparq.com/how-drjays-uses-trends-and-social-tools-to-increase-sales-7-8/ http://insparq.com/how-drjays-uses-trends-and-social-tools-to-increase-sales-7-8/#comments Mon, 15 Dec 2014 20:24:30 +0000 http://insparq.com/?p=3205 We’re excited to share Retail Touchpoints just featured our client DrJays.com in an article on how they are using Trends and Social Tools to grow sales by 7.8%. “When a retailer showcases these aspirational products shared on social media, other shoppers engage and buy more of these products, thus increasing sales through lift in conversion rate […]

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We’re excited to share Retail Touchpoints just featured our client DrJays.com in an article on how they are using Trends and Social Tools to grow sales by 7.8%.

“When a retailer showcases these aspirational products shared on social media, other shoppers engage and buy more of these products, thus increasing sales through lift in conversion rate and average order value. This is because aspirational content inspires customers to buy things they didn’t know they wanted.”

DrJays Endcaps

We can’t agree more! See the whole article here.

 

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DrJays.com Wins Customer Engagement Award from Retail Touchpoints http://insparq.com/drjays-com-wins-customer-engagement-award-from-retail-touchpoints/ http://insparq.com/drjays-com-wins-customer-engagement-award-from-retail-touchpoints/#comments Tue, 09 Dec 2014 20:30:07 +0000 http://insparq.com/?p=3191 We are excited to share that our client DrJays.com won a Customer Engagement Award from Retail Touchpoints. DrJays.com won the award for their use of inSparq’s Tending Product Engine and Onsite Social Tools. “We see shoppers share sneakers, jackets and handbags, while buying socks, t-shirts and baseball caps,” said Mauricio Rubio, Director of Business Development at DrJays.com. […]

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We are excited to share that our client DrJays.com won a Customer Engagement Award from Retail Touchpoints. DrJays.com won the award for their use of inSparq’s Tending Product Engine and Onsite Social Tools.

“We see shoppers share sneakers, jackets and handbags, while buying socks, t-shirts and baseball caps,” said Mauricio Rubio, Director of Business Development at DrJays.com. “inSparq’s tools help our higher margin aspirational products bubble up, which leads to increased revenue and higher average order values.”

Implementing inSparq has resulted in a 7.8% lift in sales for DrJays.com.

DrJays Customer Engagement Award

To learn more, read the full article on Retail Touchpoints.

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Remodista Holiday Party http://insparq.com/remodista-holiday-party/ http://insparq.com/remodista-holiday-party/#comments Thu, 04 Dec 2014 14:34:52 +0000 http://insparq.com/?p=3186 We had a blast at the Remodista Holiday party celebrating with clients and friends! Thank you for joining the festivities, and hope you have a prosperous holiday season. You can see some of the photos on our Facebook page, or below:

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We had a blast at the Remodista Holiday party celebrating with clients and friends! Thank you for joining the festivities, and hope you have a prosperous holiday season.

You can see some of the photos on our Facebook page, or below:

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