Friday Five — November 16th, 2012

Posted November 16, 2012 by Veronika Sonsev

Here’s our weekly recap of what happened this week in social commerce across the web:

 

1. Google Shopping’s Transition To Pay-For-Play Expands Internationally, Search Results To Change By Feb. 13 via Techcrunch

 

Google explained at the time that there are some areas on the web where Google is not able to index and rank publicly available content, but rather where it has to form partnerships with other companies in order to access their data. Shopping information is one of these areas, it said, as is data related to finding hotels, booking flights, and accessing financial info, for example.

 

 

2. Burberry and Facebook: Calculating & Miscalculating Social Media ROI via Social Commerce Today

 

Wondrous post over at one of the planet’s smartest blogs – Occam’s Razor – by Google’s Avinash Kaushik on how to, and how not to measure social media ROI (incremental profit minus costs incurred).

 

 

3. Third-Quarter Ecommerce Results Bode Well for the 2012 Holiday Season via Practical Ecommerce

 

The growth in online purchasing continues. In a survey of 1,989 online consumers conducted during the last week of October, digital-tracking firm comScore found that In Q3 2012, online sales grew 15 percent over the same period last year, compared with a two percent year-over-year growth rate for offline retail sales.

 

 

4. Christmas 2012 e-commerce predictions round-up via Econsultancy

 

The general consensus is positive for online retail, with various research firms predicting a rise in spending in the US and UK markets. For advice on how to make the most of the busy period check out our 35 tips for increasing your Christmas conversions.

And here’s a round up of the various surveys and predictions…

 

 

5. Stores Bring Black Friday to the Web via AllThingsD

 

As retailers gear up for the traditional shop-fest known as Black Friday, they are focusing on the mobs that line up outside stores and — increasingly — on the masses that shop online from home.

 

 
From everyone here at inSparq,
Thank you for sharing!