inSparq investigates what visual changes online retailers can make to their site today in order to increase conversions and drive more sales. The infographic offers suggestions on:

• what colors to use in order to increase excitement, loyalty, or action
• what colors to avoid if you are marketing to other countries.
• what fonts to use based on what the voice you want to portray
• which call to action will increase conversions by 200%
• whether underlining clickable text has any effect on its CTR