Meet our SCA Experts!
Posted May 1, 2012 by Veronika Sonsev
Webinar #1: “Social Commerce Best Practices: Prescribing the Right Plan for Your Business.”
Benefits of social commerce technologies for creating user engagement and program overview.
About inSparq:
inSparq is a referral marketing platform that gives all retailers powerful social marketing tools to drive more sales without increasing advertising costs. Equipped with state of the art social tools, loyalty programs and incentivized sharing, inSparq can grow sales by 300%.
Industry Expert: Veronika Sonsev
Veronika is the CEO and Founder of inSparq.com, an ecommerce technology company. She is also the Founder of Women in Wireless and Women Innovate Mobile. Prior to inSparq, Veronika was the VP of Business Development at Jumptap. In her 12-year career as a business development and strategy executive for AOL and Jumptap, Veronika has built new business lines, developed strategic partnerships and launched international markets.
See Webinar 1′s recap here.
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Webinar 2: “Talk to Me Like You Know Me.”
Leveraging customer insights to personalize web and email conversations with your customers.
About Sailthru:
Sailthru is the only company that provides fully automated, 1:1 email and onsite recommendations using a unique behavioral targeting platform. We help brands cut through the clutter and build trust with their customers by recognizing and acting upon their individual interests.
Industry Expert: Michael Hershfield, VP Strategic Partnerships & Legal Affairs at Sailthru
Michael is responsible for building and leading the Corporate Development function at Sailthru where he oversees international strategy and growth initiatives, strategic partnerships, and non-core product development. He is responsible for Sailthru’s recent acquisition of Techstars backed company, Frame. Prior to Sailthru, Michael was Director of Business Development and Legal Affairs at Howcast Media, the multi-platform media content and service provider for publishers, marketers and content providers. Prior to Howcast, Michael was the CEO and co-founder of LiveStub, the venture-backed secondary ticket marketplace that brought transparency to this event ticket market in North America. Michael began his career in various legal roles at Fasken Martineau DuMoulin where he specialized in technology and entertainment law. Michael earned his BA in Political Science from McGill University and holds his JD from The University of British Columbia.
About HighTable:
HighTable.com, a part of Gerson Lehrman Group, helps you gather and share industry expertise. In a world where everyone’s connected, it’s surprisingly difficult to find insights from people who know what they’re talking about. At HighTable, conversations occur directly between professionals with business problems and professionals with the most relevant first-hand experience and knowledge to address those problems. By easily finding credible expertise, HighTable members make better business decisions and get smart faster.
Industry Expert: Cassie Lancellotti-Young
Cassie is a senior director at HighTable.com, Gerson Lehrman’s Group new online community for gathering and sharing industry expertise, where she oversees marketing analytics and business intelligence. Until recently, she was vice president of marketing for Savored.com and managed acquisition and retention strategies, business analytics and insights, and strategic partnerships. Prior to that, she held a variety of marketing roles at TheLadders.com, primarily within the company’s consumer subscription business.
See Webinar 2′s recap here.
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Webinar 3: “Measure Twice, Cut Once.”
How to use your data to increase your revenue, customer lifetime value, and ROI.
RJMetrics makes your data understandable and actionable through metrics like cohort analysis, customer lifetime value, and conversion from member to buyer. Our hosted business intelligence software is specifically tailored for e-commerce and online communities. Companies like Fab.com, Thrillist, Modcloth, ShutterStock, HootSuite, and Totsy use RJMetrics to power data driven decisions.
Industry Expert: Jake Stein, Co-Founder, RJ Metrics
Jake is cofounder of RJMetrics, a software company that drives better decisions through metrics like cohort analysis, lifetime value, and conversion from member to buyer. Prior to RJMetrics, Jake worked at Insight Venture Partners, a $5 billion venture capital and private equity firm that has invested in NewEgg, LivingSocial, Twitter, and Tumblr.
See Webinar 3′s recap here.
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Webinar 4: “Best Practices for Driving E-Commerce from Facebook.”
Offerpop is an easy-to-use self-service platform used by marketers to run campaigns on Facebook and Twitter. Offerpop works with thousands of customers across the globe, including American Eagle Outfitters, Unilever, ModCloth, Ann Taylor, and Birchbox. Brands use Offerpop to run promotions, sweepstakes, and coupon offers week in and week out – launching campaigns in minutes and tracking performance in real-time. The platform channels natural social gestures to drive fan acquisition, conversions, and repeat purchase. For more information about Offerpop, visit: http://offerpop.com
Industry Expert: Nick Caughel, Lead Strategist
Nick Caughel is a Lead Strategist at Offerpop, where he helps large, global retailers run strategic, ROI-driven social media campaigns. Nick was previously an Account Manager at Clickable where he managed fan acquisition campaigns on Facebook as well as other paid media campaigns for Clickable’s key clients
Industry Expert: Christian Montoya – Producer at Tylted (formerly VP of Product at OMGPOP)
See Webinar 4′s recap here.
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Webinar 5: “Gaining Deeper Insights on Your Customers.”
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About Rapleaf:
Rapleaf is a San Francisco-based startup looking to create a more personalized world- they want every person to have a meaningful, personalized experience – whether online or offline. To achieve this, Rapleaf helps companies gain insight into their customers, engage them more meaningfully, and deliver the right message at the right time. At their core, Rapleaf is an internet technology company that builds innovative products to compile and analyze large amounts of information.
Industry Expert: Phil Davis
Phil Davis is the General Manager of Marketing Services for Rapleaf. Prior to joining Rapleaf, Phil was the President of ConsumerBase, Senior Vice President of Equifax and COO of Daleen Technologies. Phil holds a B.S. in Human Development in Organizations from Vanderbilt University.
Industry Expert: Jamie Ryan
Jamie Ryan runs Developer Relations and all things Recruiting for Rapleaf. She enjoys connecting with others who are passionate about the startup community. Jamie holds her B.S. in Political Science from Santa Clara University.
About Chirpaloo:
Chirpaloo™ enables you to manage your followers in a searchable database where their profile, tweets, website, social graph and demographic data is instantly accessible. Users can now identify & categorize influencers, analyze & engage in relevant conversations w/ groups & individuals in a way that has never been possible.
Industry Expert: Peter Bordes
Founder & Exec Chairman of MediaTrust PerformanceExchange real-time cpc exchange for direct response marketing .Founder Internet Media Labs a Web 3.0 technology company which owns Chirpaloo a social database mgmnt engine and SeeSaw real-time social media search and discovery. Technology innovation & social media addict. Thiel Fellowship Foundation Mentor and angel investor.
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Webinar 6: “The Time Is Now: Daily Deals, Flash Sales, Social Coupons.”
The benefits of short-term incentive sales.
About NimbleCommerce:
NimbleCommerce is the largest enterprise local commerce and marketing platform that connects media companies to local merchants and buyers. The company enables audience owners and large publishers to create new revenue streams through daily deals, vouchers and other transactional coupons – leveraging online, mobile, search and the power of social networks. Its services include secure e-commerce platform with group buying dynamics, powerful coupon redemption system for merchants, merchandising and promotion system, syndication platform, mobile support, email campaign management, and robust analytics and reporting.
We take a great deal of pride in serving our clients – especially as their local commerce initiatives continue to grow and evolve. Come work with us, experience our agility and we’ll help you transform your business.
Industry Expert: Mike Wilson
A 15+-year veteran of Internet and mobile communications, e-commerce, online search, social media and performance marketing, Mike Wilson leads strategy new business development initiatives in the daily deals and local commerce space. Recently, Mike was responsible for day-to-day leadership and $350 million P&L for Yellowbook’s Internet properties, including Yellowbook.com; its mobile platforms/applications; and its fast-growing search engine marketing product suite, WebReach. He led development, marketing, product management and operations for Yellowbook’s online services and products. In addition, he oversaw user experience, traffic acquisition, business development, mobile/social media applications and all critical growth metrics for Yellowbook’s online businesses.
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Webinar 7: “Get Them Coming Back for More.”
How to use Q&A and loyalty to drive engagement.
About PowerReviews:
PowerReviews is the world’s largest social commerce network. It helps companies tap into consumer conversations to drive better business, while providing consumers an easy way to share their insights about brands, products and services. Leading brands have standardized on PowerReviews to drive sales, increase traffic and shape product development.
Industry Expert: Nadim Hossain
As VP of Marketing, Nadim leads all of PowerReviews’ marketing, sales development and channel enablement efforts. Nadim joins PowerReviews with over a decade of experience in software-as-a-service. Most recently, Nadim was Director of Product Marketing and Management at Salesforce.com, where he led key launches during a period of hyper-growth. Prior to that, Nadim was product line manager for McAfee’s SaaS business, which he grew from startup to 3 million subscribers. Nadim was formerly with Amazon.com and has held sales and business development roles at early-stage startups. He began his career as a strategy consultant at Bain & Company.
Industry Expert: Tara Hunt: CEO of Buyosphere
Tara Hunt, CEO of Buyosphere.com, used to be so afraid of public speaking that she couldn’t even ask a question from a seat in the audience. Her throat would tighten up, her palms would sweat and her head would spin. However, in 2005 conference organizers started asking her to speak about the community marketing work she was pioneering and she could no longer avoid the limelight. 110 speaking engagements and a professional speaking career later (she’s represented by Leigh Bureau, who represents Chris Anderson, Jane McGonigal & James Surowiecki), her head still spins a little, but you wouldn’t know it. People have even said she looks like she is enjoying it a little too much.
Webinar #8: “How Retargeting Can Transform Window Shoppers Into Customers.”
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About Retargeter:
ReTargeter is a full-service display advertising platform that specializes in audience targeting and retargeting solutions for brands of all sizes. Retargeting enables brands to focus their advertisements on everybody who has engaged with them online, whether through the web, e-mail, mobile devices, Twitter or Facebook. These people are served targeted advertisements following their interactions, which encourages repeat visits, drives conversions, increases brand visibility, and optimizes marketing dollars.
