Accelerator Schedule

Week 1 (May 7th): 

Accelerator begins with a ‘Social Commerce Health Assessment’

Participants will be given an assessment based on their current social commerce strategy and software solutions.  The analysis will be based on the following criteria:

• Level of customer engagement and repeat purchase
• Social commerce functionalities currently integrated on site
• Customer access to information about products

This analysis will be used to help build a highly customized program for each participant.

Week 2 (May 14th):

Wednesday, May 16th–> Webinar 1: “Social Commerce Best Practices: Prescribing the Right Plan for Your Business.” Benefits of social commerce technologies for creating user engagement and program overview.

• Presenting Company: inSparq

Week 3 (May 21st):

Wednesday, May 23rd–>Webinar 2: “Talk to Me Like You Know Me.” Leveraging customer insights to personalize web and email conversations with your customers.

• Presenting Company: Sailthru
• Industry Expert: Cassie Lancellotti-Young - Vice President of Marketing, Savored

Week 4 (May 28th):

Wednesday, May 30th–> Webinar 3: “Measure Twice, Cut Once.” How to use your data to increase your revenue, customer lifetime value, and ROI.

• Presenting Company: RJ Metrics [with client case study]

Week 5 (June 4th):

***Second Social Commerce Health Assessment. Evaluate current efforts. 1on1 conversations with participating partners to determine what can be done to enhance results.

Week 6 (June 11th):

Wednesday, June 13th–> Webinar 4: “Best Practices for Driving E-Commerce from Facebook.”

• Presenting Company: Offerpop
• Industry Expert: Christian Moya – Producer at Tylted (formerly VP of Product at OMGPOP)

Week 7 (June 18th):

Wednesday, June 20th–> Webinar 5: “Gaining Deeper Insights on Your Customers.”

• Presenting Companies: Rapleaf, Chirpaloo, Alluring Logic [with client case studies]

Week 8 (June 25th):

Wednesday, June 27th–> Webinar 6: “The Time Is Now: Daily Deals, Flash Sales, Social Coupons.”  The benefits of short-term incentive sales.

• Presenting Companies: Nimble Commerce, inSparq
• Industry Expert: TBD

Week 9 (July 9th):

Wednesday, July 11th–> Webinar 7: “Get Them Coming Back for More.” How to use Q&A and loyalty to drive engagement.

• Presenting Companies: Power Reviews TBD loyalty
• Industry Expert: Tara Hunt – CEO of Buyosphere

Week 10 (July 16th):

Wednesday, July 18th –> Webinar 8 “How Retargeting Can Transform Window Shoppers into Customers”

• Presenting Companies: Retargeter